Evolving media (Web sites, email, blogs, social networking sites, etc.). All goals should have a target date for completion. Work within the emergency management system. @8'_= J J0 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. I would urge you to be careful whenever you travel, Smith said. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media In this lesson youll learn more about creating public awareness campaigns. Public Information Officers | Indian Affairs - Native Americans in the The AP Stylebook is used by most of the news media. Speak to several members of the media at one time, especially during an incident. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. 16825 S. Seton Ave., Emmitsburg, MD 21727 Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Evaluation is crucial for judging the effectiveness of a public awareness campaign. This course can provide a basic understanding of the PIO function for those new to the position. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. While it is not the responsibility of the PIO to provide food or facilities for the media, a little kindness in this area can go far in building a positive relationship with the mediaespecially if the incident occurs in a remote area where few if any comfort facilities exist (e.g., if the incident is in a remote field, a porta-john will go a long way in making friends!). Provide public information, emergency public information, and community education to your internal and external target audiences. *F ;/7Bw1p i~$^y' _r] You cantand dont expect them to stay there all of the time. Write out the full term on first usage, as appropriate. (Correct), The report was written by the officer. The ability for readers to leave comments in an interactive format is an important part of many blogs. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Access to the scene for information and images. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. When an emergency happens, ICS is implemented. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Emergency Management Institute endstream endobj 1929 0 obj <. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Having such knowledge enables them to make informed choices that affect their health and well-being. Resident/Non-Resident, Trainer Program, etc. Providing good public information helps people make the right decisions at the right time and can instill public confidence in the organization, which is primarily important because: The media area is a place where media congregate to help enhance the flow of information. Identify how messages should be conveyed. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Manages resources including supplies, personnel, and equipment. Preparing quality written products including news releases. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. Make sure the media area is far enough away and/or your workspaces are shielded from prying cameras, microphones, and eyes. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. Did the message reach the targeted audience? With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). Managing Public Information for All Hazards Incidents D. The ninety-five (95%) segment of the 95/5 concept, 5. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Determine information to be communicated to the public. Identify the purpose of what you are writing and start with the main message. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Increased information needs can be handled. It is important to build relationships with your media contacts. It can be taken alone or before Basic Public Information Officer Training (G290). Watching the background. Blogs to cover events as they are happening. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. Consider your resources and your role in ICS. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. Possess and enhance certain qualities and skills that make an effective PIO. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Technology has a great impact on your ability to manage the message. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. FEMA IS-29: Public Information Officer Awareness Answers A directory of your organizations Internet presence. Do not be afraid to put bad news first if that is the message. They can be used for personal networking, professional networking, and sharing public information. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Students also learn message development and . The role of the pubic information officer. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Serves in an ICS role 2. Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. Holding the session indoors, if possible. In all cases, the campaign will include a compelling message and a clear link to the organizations overall goals and priorities. B. is not bound by public record laws. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. %%EOF . 17. D. has become ever more complex as the challenge of delivering messages has evolved. He and his wife threw open their window and helped their kids drop to waiting neighbors gathered below. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Tammy Kikuchi: Having the Joint Information Center for this event was critical. Uses correct grammar and contains no spelling or punctuation errors. * The social media links provided are for reference only. endstream endobj 495 0 obj <. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. The Public Information Officer is responsible for interfacing with the public and media and/or with other agencies with incident-related information requirements. (For example: The suspicious package was the size of a laptop computer. IS-0029.a Public Information Officer Awareness Refer to the list below. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. A media pool: Note: Media pools can cause disagreements among the media. It was absolutely the very best thing we could have done. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Final Exam for: IS-29.a: Public Information Officer. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. . hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 What will you change in future campaigns? What are priorities within your organization? When preparing written products, it is important that your message is understood. Once again, we see a fire threatening our citizens and their homes. Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Allows access to one media representative from television, radio, print, and Internet to a restricted area. We wanted questions answered, we wanted stories to be able to do, and we had one place to go to and that was great. Public information is a vital function in disaster operations that . This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Please note that the is program now requires a fema sid to be used instead of your ssn. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. PIOs need to have a complete understanding of the community's demographics in order to: A. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. +O,))8+l"O{i9"5QKh^R7YH'gI@P+,,#+pbH,ZJt-9#)*~{"Dxu Sit on your coat tail to keep your jacket from riding up. That you will get them information and be back to brief themand then do so. The heat on the desert floor isnt just a nuisance, its expensive & lethal. The Governor is continuing to monitor the situation. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. C. Identify all the news media covering the area. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. What problems are you having in your community? Identify contacts and sources that are relevant to your organization. Leaves the decision as to who will be in the pool to the media. It can be taken alone or before Basic Public Information Officer Training (G290). A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. 0. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Public Information Officer (PIO) - Emergency Management Institute C. result in the need to conduct follow-up interviews. D. enhance agency credibility. Describe the role and function of the PIO. As part of conducting research, you have identified populations in the community who are vulnerable and need the information from your campaign. Lesson 3 introduced the importance of establishing relationships with the media. The latest information on activities, events, and resources. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. Sound bite B. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Its community preparedness. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. 4. Mayor Holden: Sometimes you have to get your story out very quickly. A PIOs proactive approach to public information enhances credibility in messaging. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. Were people prepared for previous incidents? The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. (What will motivate them?). Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. School, 43 Margaret St. . The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Communicates with internal and external stakeholders. Example: Press Release Using Inverted Pyramid Format. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. 0 It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Its not complicated; its very easy for them, which makes for better reporting. Social Media: Preparedness 101: Zombie Apocalypse. Providing information and access to newsmakers. What are people in your community concerned about? 1955 0 obj <>stream Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Time will also impact the shelf-life of your campaign. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. 3. The role of the pubic information officer - Weegy There are also professional social networking sites with sections for jobs. B. report to the Finance/Admin Section Chief when arriving at an incident. You cant manage who shows up but you can and should manage contact with the site. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. How knowledgeable is the audience on this topic? It also helps identify the target audience for a particular public awareness campaign. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The PIOs primary responsibility to organizational leadership as an advisor is to: A. One that is completely out of reach is de-motivating. Use jargon to communicate with your target audience B. To read this blog, go to:http://emergency.cdc.gov/. Gather, verify, coordinate, and disseminate public information in an emergency from a Joint Information Center. Resource Typing Definition for Response . Now that you have some tips for better writing, lets look at how to write a news release. D. is only useful on television infomercials. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. Social media have changed how quickly information about a disaster is available. 1. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. List the skills needed to be an effective PIO. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? The word zombie comes from Haitian and New Orleans voodoo origins. Spelling- and grammar-checking tools (printed and computer software). Evaluate the effectiveness of your campaign. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. This lesson focused on how to communicate effectively, which involves: In the next lesson you will learn how to use your tools and skills to communicate information about being prepared to your community. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). For example, change the location or angle of the lectern so cameras dont capture an unwanted view. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. Describe traditional media available for communication. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . what is role of public information officer in fema? At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Public information can help people make the right decision at the right time. FEMA does not endorse any non-government Web sites, companies or applications. In the next lesson you will learn how to communicate effectively when an incident happens. Describe evolving media tools, including social media, for communication. With passive voice, the subject is thereceiverof the action. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. This fundamental principle is the basis for public information in emergency management in this country. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role.

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