Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. February 11, 2022, 10:51AM 10 of 25 Dr. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. J.R.R. The 28-year-old Saturday Night Live comedian starred in a Hellmanns commercial with his mom to promote the mayonnaise makers initiative to tackle the issue of food waste. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. Actor. His caddy suggests Michelob Ultra Organic Selter because it has zero sugar and zero carbs. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. Zeus resentfully obliges.). Leslie pulls up beside him, OK Corralstyle. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Finally! Yeah, 2022 LeBron says. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. Until now we hadnt even thought about car charging devices being dangerous. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. - Koepka: Zero? Super Bowl Sunday will be, per usual, jampacked with ads. Lohan, it seems, has finally made her way into the Judgement Free Zone. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. Theres always that. But maybe it doesnt need to. The Pepsi Super Bowl Halftime Show lineup features legendary MCs, and your commercial samples Salt-N-Pepa, two more legendary MCs. Live and Upcoming Full Event Replays . Were not sure how Wallbox figures electrocution is funny, but were not amused. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Turkish Airlines, of course. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. Maybe its the music, which is largely unrecognizable as the national anthem. Her designer high heels and Roomba are matched, improbably enough, with identical offerings, but when Waddingham puts her TV on the line, her perky opponent says, I see your 4K smart TV, and I raise you the cash back I got by buying all this with Rakuten. (Cue the screen of her phone, which shows a Rakuten Cash Back balance of $278.) Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. Schwarzenegger and Pinault are lowkey great here, and the production grace notesthe costumes, a (CGI) mini-winged pet Pegasus named Peggy, the use of Eddy Grants Electric Avenue as the closing soundtrackare terrific too. What is with this years b-to-b Super Bowl ads? We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. The top 10 Super Bowl commercials that have already generated the most buzz online this year. The engines rev and the pair peels out. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. Here you can watch all the best of. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Next, we cut to a business owner assessing her inventory of candles. What does this moment for hip-hop mean to you? Published on February 01, 2022. Nick Jonas crashes the party. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. (His wife pipes in, Yeah, we made great time.) Peppered within are visual references to eliminated teamstogas and animal skins inspired by the Kansas City Chiefs and Buffalo Bills uniforms. 1. It features the "Busch guy" teaching us about wilderness survival. This site uses cookies to provide you with a great user experience. Skechers could have saved a bundle and run this spot on The Price Is Right.. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. in the same situation. 2022 05:43 PM . Jones! shouts an indignant Leslie. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? Two inspiring brothers. Lace up your Skechers, were going On the Road again! Super Bowl 2022: Halftime show lineup. The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Caddy: And did I mention its organic? Four words pop up on screen: Old friends. The ad includes Davidson getting tackled by, most appropriately, the former New England Patriots star linebacker: Jerod Mayo. We get it: This razor offers a speedy, dead-skin-cell-free shave. Were very happy that this Toyota ad, which premiered during the Winter Olympics, is also getting Super Bowl airtime. 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"The Parent Trap" actor is shown in the Super Bowl spot getting her life in order at the gym as the commercial, which opens with a voiceover asking "People are wondering, what's gotten into Lindsay?". To which Cue responds: Just wait till you see what else I can do., More from Ad Age: How COVID testing brand Cue put together a Super Bowl ad in 8 days. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. Thanks for warning us, Wallbox. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Cryptocurrency exchange Coinbase figured out how to gamify the Super Bowl by throwing a bouncing VR code on our screens for 60 seconds. Then comes the tagline: Its only worth it if you enjoy it. Say what? While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!). The 2022 Super Bowl will air Sunday, Feb . This one gives us chills. Neither is this spotdespite the best efforts of the estimable Idris Elba. Super Bowl 2022 has come to an end after a face-off between the Los Angeles Rams and the Cincinnati Bengals, during which brands made the most of their impressive marketing budgets during the. What is this mystical force that can change the planet? At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. Either way, that dog is a winner. Hologic. I figure you could use a little pick-me-up, she tells him. CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). It just makes me . But this is the Super Bowlyou go big or you go home. Maybe its that the story seems rushed, giving us too little time to empathize with the yellow Labs compassion for his wounded friend. What could possibly go wrong? None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! More from Ad Age: See the NFT cameo in Bud Light Nexts Super Bowl ad, Even more from Ad Age: Prank Bud Light Next website gets taken down. Pringles, Lays, BMW, Planet Fitness, Hellmanns, Kia and Uber Eats were among the brands that shined during this years Big Game, More Super Bowl 2022 coverage from Ad Age, The top 5 most creative brand ideas you need to know about right now, Watch the newest commercials from Old Spice, Toyota, Ram Trucks and more, Toblerone is removing the Matterhorn from its packaging, Behind Clairols nostalgic partnership with Amazon Primes Daisy Jones & The Six, Super Bowl ads get another failing grade for director diversity, Meta introduces AI tool as chatbot interest grows, The final data on Super Bowl 2023 celebrity overkill: Datacenter Weekly, How Ulta Beauty is avoiding the de-influencing trend, Top 5 food and beverage marketing ideas to know about right now, Watch: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more, Apple should allow Lauren Fry to be more active in the industry than its other execs, advertisers say, How the pandemic damaged creativityand why remote work is only part of the problem, Watch all the Super Bowl 2022 commercials, The best and worst Super Bowl ads, reviewed, See all of Ad Age's 2022 Super Bowl news and analysis, Super Bowl ads show limited diversity and inclusion progress, Listen to music from Super Bowl 2022 commercials, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Watch BMWs Super Bowl with Arnold Schwarzenegger as an aging Zeus, See the NFT cameo in Bud Light Nexts Super Bowl ad, Prank Bud Light Next website gets taken down, Listen to music from Super Bowl 2022 commercials, Super Bowl ads show limited diversity and inclusion progress, How Avocados From Mexico is using the Super Bowl to acquire first-party data, Zendaya sells seashells in Squarespaces Super Bowl commercial, Watch DraftKings daring Super Bowl commercial, Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys, Behind the Super Bowl electric vehicle ad blitz, Why the 2022 Super Bowl makes sense for travel brands, Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Inside Metas Super Bowl commercial for the metaverse, Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic makes Super Bowl debut with womens health message, See people eat all the wrong things in Uber Eats Super Bowl ad, Frito-Lay comes in hot with Cheetos-Doritos Super Bowl commercial, Watch: Caesars Sportsbook unveils its Super Bowl commercial, Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Morgan Freeman stars in Turkish Airlines Super Bowl spot, The social media power of Super Bowl commercial celebrities, Gillette is back in the Super Bowl for first time in 16 years, Another crypto brand enters Super BowleToro the latest in a crowded field, See Bud Lights Super Bowl ad starring Guy Fieri, Seth Rogen and Paul Rudd relive wild tales in Lays Super Bowl commercial, How crypto brands showed up in Super Bowl 2022, The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches, See Pringles Super Bowl ad featuring a determined snacker, Why Super Bowl viewers will see more health and wellness commercials, How COVID testing brand Cue put together a Super Bowl ad in 8 days, See Mike Myers play Dr.

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