Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. The industrys significant growth also leads to the significant growth of a number of fans all around the world. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. This is a BETA experience. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. First was the young, diverse, and digitally native Generation Z coming of age. However, EXO was shown to have the highest percentage of males (9.3%). Dec 28, 2020. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. You need at least a Starter Account to use this feature. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Profit from the additional features of your individual account. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: Idols are usually young. JavaScript is disabled. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. Create an account on our community. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. The Tulsa . While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Made by: sunshinejoonie. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. February 14, 2022. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! You must be a member in order to leave a comment. The second goal was to examine the trends in K-Pops expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Tentu, hal ini belum bisa dikonfirmasi. You need at least a Starter Account to use this feature. 2. All Rights Reserved. Interestingly, are .. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. You only have access to basic statistics. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. account. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Following them, there are 35% of the respondents believe K-pop is time-consuming. Please create an employee account to be able to mark statistics as favorites. In part, this is due to South Koreas position as an economy driven by exports. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. This is consistent across both Instagram Followers and YouTube Views. Fans recently crowdfunded around 3 million baht (around $95,000) to . What I did to clean the data are basically as follows: If you are curious to know more about how the data cleaning is done, please refer to this Google Colab Notebook. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Then you can access your favorite statistics via the star in the header. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Finally, audiences who are 55 years old and above make up 2% of site traffic. Change Consent | Kpopmap 2022. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. The K-Pop wave has been well documented in the United States. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. All related (39) Sort Recommended Denny Mack PFS Account Rep (2016-present) Author has 2.7K answers and 5.5M answer views 3 y All ages from 0- 100 pick an age. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. In addition, regardless of the fans demographic such as religion . You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. can someone list what groups on the list? In, Korean Foundation for International Cultural Exchange. Would love your thoughts, please comment. We at Brandwatch love data, K-pop, and we definitely love BTS. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} From new album releases to concert coverage and beyond, we've got you covered. Chart. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. ?Click to watch my newest video!https://www.youtube.com/. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. There are also historical and economic ties with the region. Here for the Music. 1. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Register in seconds and access exclusive features. To use individual functions (e.g., mark statistics as favourites, set The ideal entry-level account for individual users. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. Top Asian Cities for K-Pop As the K-pop fandom's political organization becomes even more mainstream,. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. i can't read korean When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. 4. aespa (February 25, 2020). However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. 19, 2017, in Los Angeles. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Chart. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). to incorporate the statistic into your presentation at any time. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. The K-Pop wave has been well documented in the United States. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. As a Premium user you get access to background information and details about the release of this statistic. So how do they do it? You can only download this statistic as a Premium user. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Other East Asian countries have a somewhat misleading representation within this data. Show publisher information var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Without any further ado, please enjoy this article. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. . ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. In, Korean Foundation for International Cultural Exchange. This game allows players to create or direct their own stories through the members of the BTS. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop."