2023 CNBC LLC. Well reveal WNBA viewership by year. Four other ABC telecasts this season became most-viewed regular season games since 2012: ESPN has been a WNBA rights-holder since the leagues inception 25 years ago and has a multi-platform rights agreement through 2025. This year, ESPNs 2021 WNBA schedule featured 24 regular season games, as well as the WNBA Playoffs and Finals, the WNBA All-Star Game, and the annual WNBA Draft. Early metrics still showed spikes in WNBA viewership, with Game 1 racking up an average of 555,000 viewers for the most-viewed Finals' opener in five years. In 2021, there have been 24 telecasts, compared to 37 broadcasts in 2020 and 16 in 2019. Because it's time., This is a BETA experience. Across 17 games, the 2021 playoffs averaged 367,000 viewers, 63 per cent higher than the entire 2020 postseason (226,000 average viewers) and 42 per cent higher than 2019 (258,000 average. A bigger cut for the players means higher subsidies from their benefactor. Additionally, the WNBA saw an increase in the opening weekend and postseason viewership last season while it alongside the NBA return to play, the NWSL Challenge Cup, and the NHL return to play. This season represented the first time the Sky were represented in the top team merchandise rankings since 2016 thats the Candace Parker effect! And though the U.S. Bureau of Labor Statistics did not [] The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. 2 Las Vegas Aces earned a double bye into the WNBA Semifinals (third round). The 2021 WNBA Finals on ESPN networks and ABC - Chicago Sky victory over the Phoenix Mercury - averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). The ratings ultimately came around to back this up as well, as the star-laden Finals showed a 15 percent uptick in viewership over 2019 even in a fairly dominant Seattle Storm sweep over Wilsons Las Vegas Aces. This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. 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The NBA's average ticket price is variously reported at between $51 to $89; the WNBA's $17. Los Angeles is the driving force behind MLB ratings this October, so the Dodgers advancing would. The showdown between UConn and Baylor in the Elite Eight round was the most-watched NCAA Tournament game in 10 years, excluding Final Four matchups. Discover WNBA viewership by year According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. The four-game Sky-Mercury WNBA Finals averaged 548,000 viewers across ABC, ESPN and ESPN2, marking the largest audience for the event since the five-game Lynx-Sparks series in 2017 (559K). . Please create an employee account to be able to mark statistics as favorites. Would you be willing to send a $5 tip to our Venmo tip jar because it helps support our reporting? ESPN is making it easy to watch the Draft, Bria Felicien, the creator of The Black Sportswoman, said. I want to get that to 100 million. The introduction of the NWO brought a drastic shift in television viewership, fueling WCW to an unpredictable 83-week smackdown in the battle for ratings supremacy while breathing new life into . The ideal entry-level account for individual users. Thats where the WNBA finds itself in its search for an identity (and higher pay) on the American sports scene. While the NBA had higher viewership numbers last summer, 68% of our fans watched the NBA versus 82% of them watching a regular-season WNBA game. You need at least a Starter Account to use this feature. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. ", Morning Consult, Level of interest in WNBA in the United States as of May 2022, by gender Statista, https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/ (last visited March 05, 2023), Level of interest in WNBA in the United States as of May 2022, by gender [Graph], Morning Consult, May 26, 2022. These decreases are what sitcoms experience before cancellation. According to the WNBA, this is the most watched season since 2008. And the 2021 WNBA Finals Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. In the leagues previous 25 seasons, a total of just nine regular-season triple-doubles had been recorded with no more than one in a given season. And the Las Vegas Aces, Connecticut Sun, Seattle Storm, Washington Mystics, New York Liberty, and Atlanta Dream all were on a decline. Morning Consult. There was just more interest because everything has been more available, starting with the college games. Meanwhile, Sabrina Ionesculed the league in jersey sales. Felicien, who formally covered the Atlanta Dream for the Atlanta Journal-Constitution, has been encouraged by the increase in WNBA engagement heading into this season. The 2021 WNBA Finals on ESPN networks and ABC Chicago Sky victory over the Phoenix Mercury averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. NBA games average 2 million TV viewers per game;WNBA games averaged 246,000 viewers during the 2019 regular season, according to Sports Media Watch (well ignore the 2020 season impacted by the pandemic). Twenty-five years ago, the National Basketball Association Board of Directors approved the Womens National Basketball Association. That parts crazy to me. system, which features three uniform editions for each of the 12 teams, WNBA merchandise on The WNBA Store saw record growth this season with a 50% increase over last year. Half of that 66% are Black males despite the fact that black men make up around 7% of the US population as a whole. Stats say that 66% of WNBA viewers are actually male. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason. His season stats have been removed from the XFL website but are still available via the Guardians' Week 1 box score. Team Stats. In that same span, ratings fell 20 percent on ESPN. WNBA's ESPN viewership up 74% after five games of 2021 season Women's basketball league averaging 357,000 viewers across ABC, ESPN and ESPN2. [Online]. Plum notes the difference in narratives between the two leagues. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Womens tennis is as popular or more popular than the mens game, and womens gymnastics is much more popular than the mens sport. The NBA and WNBA have little in common, other than they play the same sport. That game averaged 755,000 viewers on ABC. For instance, there may have been no more exciting moment in the WNBA postseason than Phoenix Mercury guard Shey Peddys buzzer-beater against her former team, the Washington Mystics, in the first-round single-elimination game on Sept. 16. New York Liberty (No. 3 Minnesota Lynx and the No. ET. During 2021 opening weekend, Sky-Mystics WNBA regular season game averaged a 0.39 rating and 611,000 viewers on ABC, and a rematch of that Storm-Aces final later that day averaged a 0.39 and 598,000 on ABC both securing a place in the top three records of the leagues largest regular season audience in nine years, at that time. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. A multi-year deal with Amazon Prime Video made the WNBA the first womens professional sports league to be streamed on Prime Video, with Amazon receiving exclusive streaming rights to 16 WNBA games each season. This statistic is not included in your account. The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. The WNBA is being searched more on Google in the past 5 years than the prior 15, indicating increased awareness. The mens league casts a big shadow, which is why the WNBA plays its season from July to October. 2),Diana Taurasi(No. It is the most-watched comedy debut on ABC in nearly four years. Get this delivered to your inbox, and more info about our products and services. LPGA golfers face the same challenge. The showdown between UConn and Baylor in the Elite Eight round was themost-watched NCAA Tournament game in 10 years, excluding Final Four matchups, reported Forbes. U.S. Bank joined the leagues growing lineup of WNBA Changemakers, which include AT&T, Deloitte, Nike, and Google. I think the social media engagement was so it was different than last year, it was more intense, everyone was more excited. Yesterday was a historic day for the @WNBA @nikebasketball released 3new designs for each team and the reveal ERUPTED on social media There were over 17K posts, 646K engagements, and 69 MILLION impressions about the drop Which one is your fave?#WNBA pic.twitter.com/kmj2uNzu0j. It was the first WNBA game post All-Star Game and Olympic break airing in the afternoon on ABC. The WNBA has also made room for males who share their vision. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. Season. It wasnt until 1984 that the Olympics created a marathon for women. IN HISTORIC 25TH SEASON, League Sets Records for Merchandise Sales Online and Social Media Engagement . The WNBAs Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC, a drop of 16 per cent on the previous year. The first round then continues Thursday, Aug. 18, when the No. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Much has happened since the NBA Board approved the concept of the WNBA. Copyright 2023 Deseret News Publishing Company. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Lets first take a look at the last two WNBA Drafts. According to Deadline.com, the New York Knicks and Boston Celtics double-overtime game averaged 1.96 million viewers, topping out at an audience size of 2.87 million late in the game. According to Statista, the average TV viewers of the WNBA regular season in 2016 was 224,000 and grew to 246,000 in 2019. WNBA Draft 2022 presented by State Farm averaged 403,000 viewers on ESPN, up 20 percent over last year, making it the most watched WNBA Draft since 2004. For a league that is still focused on growth and evening the playing field, the virtual pandemic season still produced reason for optimism. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. The drop of the new jerseys yielded over 69 million impressions on drop day. WNBA fans are between 2 to 6.6 times more likely than an average sports fan to be interested in politics and especially womens rights, said Niky Scott, a customer success manager at Zoomph. May 26, 2022. Meanwhile, on the other end of the spectrum, the Los Angeles Sparks reported just 18,319 attendees in 2021. The league started the 25th season by introducing its new official game ball by Wilson Sporting Goods through a new multiyear global partnership. Candace Parker #3 of the Chicago Sky celebrates with her teammates after winning Game Four of the 2021 WNBA Finals against the Phoenix Mercury on October 17, 2021 at the Wintrust Arena in Chicago, Illinois. The playoffs were the most-watched since 2014. You need a Statista Account for unlimited access. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. Overall, the 2014 playoffs averaged a 0.3 rating and 489,000 viewers on the ESPN networks, up from 0.2 and 272,000 in 2013. A link has been emailed to you - check your inbox. As a Premium user you get access to the detailed source references and background information about this statistic. And Game 2 of that series averaged 1.2 million viewers on ABC. The Olympics didnt allow women to run an event longer than 800 meters until the 1972 Games, when the 1,500-meter run was added to the program; meanwhile, the men were also contesting longer distances 3,000-meter steeplechase, 5,000 meters, 10,000 meters and the marathon. The first round will be the best-of-three, while the semifinals and Finals will be best-of-five series. July's All-Star Game averaged 734,000 viewers, a 53% increase.. Visit ESPN to view the Las Vegas Aces team stats for the 2022 season. The St. Louis Blues are averaging 3.05 goals per game, 3.64 goals against per game, 20.7% on the power play, and 76.7% on the penalty kill. It hasnt helped that womens sports came late to the game. You need a Statista Account for unlimited access. The WNBA reported a 51% increase in viewership over the regular season in 2020. The Phoenix Mercury selected Diana Taurasi number one overall in 2004. Chart. At the same time, the leagues digital footprint tells a slightly different story. Digital: A record was set for the traffic the WNBA site saw online. The 2019 NBA Finals had 27% fewer viewers this year, compared to last year (17.85M to 10.4M). Considering the circumstances, the WNBA will likely come away from its 2020 season content with the way it was able to connect with fans, especially from its Bubble in south Florida. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. The game took place on a weekday on ESPN (rather than ESPN2) and had no football or NBA competition. Ultimately, its a missed opportunity for the WNBA. Take the Orange Hoodie campaign in which the league partnered with ESPN and athletes across sport to push its signature orange logo hoodie, sold by Fanatics, as well as general excitement in the lead-up to its opening weekend in late July. Print Page. TV viewership will be essential for Silver's league as it returns to a standard 82-game format. Please create an employee account to be able to mark statistics as favorites. Women's basketball has notched yet another viewership milestone this time at the pro level. James Pitaro, Chairman, ESPN and Sports Content, WNBA Free Agency Special Set for ESPN2 on Wednesday, Feb. 1. The league headed into the 26th season by announcing its $75 million capital raise to fuel investment in the long-term transformation of the league.

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