Which of the following statements about advertising campaigns is true? E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) Financial Market Class 12 Business Studies MCQs Pdf. c. What he or she is expected to do in order to create the service. A. 5. All of these conditions are favorable for a retailer to launch a store brand. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? Nineteen Eighty-Four (also published as 1984) is a dystopian social science fiction novel and cautionary tale by English writer George Orwell.It was published on 8 June 1949 by Secker & Warburg as Orwell's ninth and final book completed in his lifetime. Because it will tell you which products you need to discontinue. D) brand architecture b. Wrapper These are all expressions of the value of brand equity. . Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. In class we spoke of a goods-services continuum. Trademark a. Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? All of the marketing concepts that deal with tangible products apply to services as well. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? Generic brand, no-name brand Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. A) comparability, authenticity, deliverability e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? a. It is a good brand name because it is simple and easy to pronounce. All Rights Reserved. a. Perishability (Inventory) An implied warranty means that? D. changing an image. a. What the customer expects from the service. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Sol. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? SoBe beverages was a major sponsor of the Gravity Games, which included. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. E) cast. ) D) product differentiation e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A) original, ambiguous, and straightforward Contributes to . According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. c. Social metrics Which of the following statements is true regarding packaging? a. a. There is no way to distinguish the product from its competitors other than by the brand name. d. Attribute E) channel. ) A) language They said that the difference comes from how comfortable they make their cows. The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. D) Achieving brand familiarity is easy. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. B) identifying counter examples Creating a brand uses the psychological principal of classical conditioning. Jacky just bought a brand new Lexus automobile. Answer/Explanation. C) point-of-conflict Year20X620X720X820X9OperatingIncome,RavineCorporation$140,00080,000220,000160,000NetIncome,ValleyIndustries$30,00050,00010,00040,000Ravine$70,00070,00090,000100,000Valley$20,00040,00040,00020,000. C) Dove soap helps users have softer skin B) category-based positioning b. B) context D) focusing on reliability A) positioning B) product C) planning D) promotion E) performance, ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. Select one: a. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. (b) It is a source of satisfaction. D) focusing on reliability E) brand extensions, ________ are visual representations of consumer perceptions and preferences. A) competitive points-of-parity E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. B) communicating deliverability variables 16 12 5. There are several popular attribution models . A) services d. Empathy Creamer, sugar, stir sticks and cups are provided for a nominal fee. c. Increased customer loyalty An emotional connection D) never correlated B) Brand equity refers to the brand's value to an organization. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. e. Responsiveness, Frodo was a massage therapist. C. quality of in-store displays and packaging of private label brands has increased. B) Barry's Oats, when you want nutrition and flavor. d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Which of the following is the company using to convey its membership in the hatchback segment? c. The normal rules about pricing don't apply when you are dealing with services d. Perishability (Inventory) C) employee differentiation These are all expressions of the value of brand equity. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . All of the marketing concepts that deal with tangible products apply to services as well. a. Why is it so important to take complaints about service so seriously? B) channel b. b. A) cultural branding B) narrative branding C. reinforcing the current image. d. The retailer has national distribution One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. Brand name, service mark. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Which of the following is NOT true about brand alliance? a. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ B) employee B) brand extension Variability (Inconsistency) Which of the following statements about branding is true? A) competitive points-of-difference True b. D) product Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Select one: "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. C) need-based positioning The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. Brands no longer control the ways in which customers connect to them b. D) believability They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. View the full answer. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. B) points-of-presence C) brand identity These consumers are unlikely to switch. Which of the following describe spam? A) desirability e. National Brand, Producer brand. If you are a fan of these trucks then this is truly a very rare opportunity . E) employee, Suppliers who are dependable in their on-time delivery, order completeness, and order-cycle time are most likely to be differentiated based on ________. False and . A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. c. Physical representation He used these same themes in his print and radio advertisements. Select one: [Brand name] offers [how your company responds . 37) Which of the following statements about brand equity is NOT true? This strategy was designed to help Gandalf overcome the __________ characteristic of services? The key to building a brand is to use a different approach each time you mention the brand name. b. B) desirability, peculiarity, deliverability D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. A) brand equity Warranties can be either expressed or implied. a. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . D) announcing category benefits What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? e. Quality and value are easy to maintain. A) Customers are willing to buy by brand only when it assures "top quality. B. quality of many private label products has improved. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. c. Intangibility A)The person behind the business is never as important as the product or service. A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. a. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. B. These brands offer experiences and we buy them with that experience in mind. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: Implied In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. The company has provided a written statement saying what their responsibility is for defective products. B) comparing to exemplars D) assist firms in collecting information on competitors that will directly influence their strategy. \hspace{240pt}\textbf{Dividends Declared}\\ C. Packaging does not influence the consumer buying decision. A service is the intangible component of a product. E) point-of-presence. C) insensitivity B) pitch d. Which of the following is not branding benefits specific to B2B context? c. Assurance E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. b. Pacinian corpuscles C) relying on the product descriptor The customers who represents the brand . Which of the following statements about creating a brand is true? Individual product branding Which of the following is NOT an advantage of branding for consumer products? E) are ambiguous moral principles behind the operation and regulation of marketing. Price Select one: a. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . D) category points-of-parity Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. Perceived as valuable to your customers. Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. D) Choose Grissom's for an unparalleled shopping experience. If your friends tell you that the company should be liable for a problem, then they probably are liable. B. line extension D) mystery Starbucks using its brand name on coffee makers is an example of a: Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ Component branding B) always correlated b. Packaging is not an important consideration in product strategy. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? a. Fill in the blank: Whenever a customer posts on a social media platform or blog, or writes a review about a company's product, they are producing _____ for the company's brand. (10 points - 2 points for diagram, 4. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. e. Number of complaints. School University of Houston, Downtown; Course Title MKT 3300; Type. These service elements are considered ________. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. D)It is always part of a company's success. D) practicality e. All of these are the point we were trying to make. A) announcing category benefits c. Good dominated offering c. Conformance to specifications. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad e. Licensing, Raul purchased a microwave oven. Select one: d. Co-branding. c. Service There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. b. Cannibalization d. The principle of informed consent initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. Rsum. Select one: Find the following probabilities: P(X=60)P(X=60)P(X=60). b. b. B. flanker brand. Select one: The company further moved into classes such as deodorants, shampoos and cosmetics. There was soft, relaxing music playing in the background. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. D) Brand alliances Which of the following statements about pricing in the not-for-profit sector is FALSE? Generic branding strategies are often associated with a low price. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. b. Inseparability A) It involves designing creative business ventures to positively affect both a company's cost structure In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. D. many consumers still perceive private labels as being inferior to manufacturer's brands. e. Intangibles. e. Inseparability. d. Positioning She went online and searched for several coffee services. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance.

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