COMM3501. (4 Hours). (4 Hours). Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . (4 Hours). Social Movement Communication. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. COMM1255. Sports Promotion in the 21st Century. Offers students an opportunity to acquire marketable skills in the areas of business buyer behavior and communication, customer relationship management (CRM) and marketing, sales call planning and presentations, negotiation, pricing, networking, and inbound marketing strategy. COMM2500. Consumer Behavior. (4 Hours). Through a series of discussions, screenings, homework, and in-class exercises, offers students an opportunity to obtain skills in the basics of directing creative and technical talent and the skills needed to produce successful television studio productions. Office of the Dean. Television Studio Production. Examines strategies for identifying, selecting, and deploying marketing technologies in organizations and communicating with information technology colleagues and vendors. (4 Hours). COMM3308. Covers topics such as problem definition, research design, sampling, attitude measurement, survey design, data collection, and data analysis. Full-Time. 617.373.2000 Posted: February 03, 2023. Exposes students to basic social science concepts and research designs and the fundamentals of conducting and analyzing research using surveys, experiments, and content analyses. Northeastern University is a private institution that was founded in 1898. How Praising, Scolding, and Assertiveness can Encourage Desired BehaviorsAmir Grinstein, Kronrod, A.Journal of Marketing Research2016, The Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental ContextYakobovitch, N., Amir GrinsteinJournal of Public Policy and Marketing2016, Whose Innovation Performance Benefits More from External Networks: Entrepreneurial or Conservative Firms?Baker, W., Amir Grinstein, Harmancioglu, N.Journal of Product Innovation Management2016, Customizing your Social Strategy to the PlatformTucker J. Marion, Roberts, D., Candi, M., Gloria BarczakSloan Management Review2016, Like the ad or the brand? Communication Law. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Covers a proven selling process and presents compelling solutions to customers. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Maria Elena Villar, PhD Chair 617.373.5517 commstudies@northeastern.edu The Department of Communication Studies is committed to providing students with both the communication skills and the understanding of the communication process required to thrive in a complex and changing society. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. (4 Hours). 617.373.5445 [email protected] Thomas Michael. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Creating and Sustaining Customer Markets. (3 Hours). Covers the preparation of advertising for print and broadcast media, including campaign planning, space and time buying, and scheduling. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. (4 Hours). Introduces the process of planning, preparing, producing, and evaluating studio productions. Media Relations Victor Balta balta@uw.edu 206-543-2580. What do you think? Communication and Inclusion. Youth and Communication Technology. Designed to improve students' critical understanding of the visual, in its various forms, for communication. (1-4 Hours). Does not require coding or algorithm development. Sports, Politics, and Communication. COMM2991. Swipe on Tinder or make the first move on Bumble. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Studies companies from startups to large multinationals across a variety of industries. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. Customer Value and the Enterprise. Introduces students to frameworks that help explain current issues in electronic marketing. | About. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. MKTG2301. This role is integral in the launch of programs for all assigned colleges. Independent Study. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. No previous experience in data analysis or programming required. The chart below is just one example of a four year plan at CAMD. (4 Hours). Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. (3 Hours). An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . - Center for the Arts. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. The official staff directory for the Northeastern University Howlin Huskies Skip To Main . Students present proposals to an Independent Studies Committee for evaluation and approval. (4 Hours). Offers a broad overview of marketing technology applications across multiple industries and touchpoints. Focuses on ethical principles, issues, and dilemmas in communication. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Covers small group decision-making processes, problem solving, and the interpersonal dynamics of groups. The Digital Marketing Manager will work to drive growth in the generation of new prospective students for the University. Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. Creating Customer Value through Artificial Intelligence. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. Opens New Window Introduction to Marketing. Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. COMM1450. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. (4 Hours). Theories of Conflict and Negotiation. (4 Hours). Exercises skills of project management, teamwork, and client relationship management. Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D- or MKTG3402 with a minimum grade of D-. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. (4 Hours). Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Business-to-business (B2B) marketing involves selling products and services to organizations (e.g., for-profit firms, government agencies, and institutions) and focuses on deeply contextual relationship development to effectively attract, develop, and retain business customers. (4 Hours), COMM6501. Prerequisite(s): MKTG6318 with a minimum grade of C-, MKTG7001. (4 Hours). Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Introduces the substantive and procedural aspects of marketing strategy and customer markets. Consultation Skills. (4 Hours). Design for Human Experience. Examines the specific elements of marketing management, including market research, metrics, positioning, planning, and the marketing mix. Protect The Pack Placing Our Experts In Premier Media Outlets. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Reviews some of our societys main problems and a critical view of marketing and business in todays world. Digital Marketing. This analysis forms the basis of a sound marketing strategy that provides value to customers in a way superior to competitors. MKTG6320. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Quantitative Analysis of Consumer Data. Family Communication. Seminar in Communications. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. Advance Northeastern University's goal of giving 100% of students a global . Also examines contemporary issues in marketing that can affect organizational success. Explore Our Degrees Gather Here. Surveys the communication process in complex organizations. The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Focuses on developing a creative advertising strategy and brand plan that aligns with a companys overall marketing objectives. (4 Hours). Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Offers the opportunity for students to present a series of speeches and receive advice and criticism from an audience. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. COMM2725. Encourages students to share and translate their findings for relevant academic and professional communities. COMM3532. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Enabling Technologies for Consumer Engagement. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Sex and Interpersonal Communication. Genres of popular communicationbe they self-help books, speculative fiction, or fashion blogsreflect the aspirations and fears of a people at their moment in history. (4 Hours). Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Memory has become a central concept for analyzing problems of historical representation and identities. (4 Hours). (4 Hours). As representations of the past are used as instruments of power, it is important to study the roles of various communicative practices in constructing, negotiating, and revising public memories. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Dating apps are more specific and numerous than ever. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. COMM2800. (1-4 Hours). Also focuses on sexual health. Please fill out the form below with your web request(s). Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. 310 Renaissance Park, (4 Hours). Offers students an opportunity to learn how platforms change the way firms and consumers transact; to identify customer groups whose affiliation with the platform is most valuable; to understand the dynamics and limitations of platform-based network effects; to design competitive platform-based marketing strategies; and to develop plans for turning products and services into sustainable platforms. Presents a variety of methods for interview preparation. COMM3451. (4 Hours). After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Tons of great salary information on Indeed.com Impact of Presumed Consent Policies for Organ DonationMary Steffel, Williams, E.F., Tannenbaum, D.Behavioral Public Policy2019, Survey Research Best Practices: Evidence From Top Marketing JournalsHull, J., Baugartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Perspective-taking Doesn't Help You Understand What Others WantEyal,T.,Mary Steffel, Epley, N.Harvard Business Review 2018, Where in the World are Consumers More Sensitive to Price and Ratings?Koen PauwelsJournal of Interactive Marketing2018, Sales Scholarship: Honoring the Past and Defining the FutureFlaherty, K., Felicia Lassk, L., N., Marshall, G.W., Moncrief, W., Jay Mulki, Pullins, E.Journal of Personal Selling and Sales Management2018, Social Strategy as a Means to Gain Knowledge for InnovationCandi, M., Roberts, D., Tucker Marion, Gloria BarczakBritish Journal of Management2018, Tailored Cheap Talk: The Effects of Privacy Policy On Ad Content and Market OutcomesGardete, P., Yakov BartMarketing Science2018, Temporal Myopia in Sustainable Behavior When Facing Uncertaintyvan der Wal, A., van Horen, F., Amir GrinsteinInternational Journal of Research in Marketing2018, Battle of the Brand Fans: Impact of Brand Attack and Defense on Social MediaKoen Pauwels, Ilhan, B. E., Kubler, R.Journal of Interactive Marketing2018, Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of GrouponLi, H., Shen, Q., Yakov BartManagement Science2018, Carbon InnumeracyAmir Grinstein, Evan, K., Chen, S., Seth, S., Ory, Z.PLOS One2018, Improving Consumer Mind-Set Metrics and Shareholder Value through Social Media: The Different Roles of Owned and EarnedColicev, A., Malshe, A. (4 Hours). Offers students an opportunity to learn how to determine when to use different market entry and penetration strategies and how to examine the different skills and systems required to implement marketing strategies in India and broader Asia. COMM2131. If you have any issues please let us know. May be repeated once. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. COMM2535. (4 Hours), COMM6608. COMM2200. Health Communication. COMM1511. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Youth and Communication Technology. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. MKTG2720. (4 Hours). Designed to prepare students to work with audio in modern media settings. Learn how to manage the integrity of a brand across all marketing activities and communication channels. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Digital Editing for TV. (4 Hours). | Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. (4 Hours). Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. (3 Hours). IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. College of Social Sciences and Humanities. D'Amore-McKim's Mary Steffel on TedX: How I overcame decision paralysis Opens in Modal, Center for Health Policy & Healthcare Research, Northeastern joins forces with Suffolk Construction to build the future of data, Steffel named a Poets&Quants for Undergraduates top 50 professor, When it comes to social media, consumers trust each other, not big brands, Bart named a Poets&Quants for Undergraduates top 40 professor. SPSS, Qualtrics, and IBM Watson Analytics may be used to develop and analyze the project components. (4 Hours). COMM2510. Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. Communication Studies at Northeastern Complete this integrative course: Advertising and Brand Promotion Complete one of the following capstone courses: Strategy in Action Strategic Communication Capstone Consultation Skills Business Administration Requirements Financial Accounting and Reporting Business Statistics Introduction to Marketing Rhetoric of Fascism. Offers students an opportunity to learn how to distinguish between an incident and crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. The concentration aims to prepare students with the knowledge and skills to pursue careers in a broad range of professional settings including, but not limited to, digital marketing management, social media marketing, marketing analysis, data analysis, marketing consulting, UX design, content strategy, consumer insights analysis, sales management, and product and brand management. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. (4 Hours). Posted: March 01, 2023. (4 Hours). (4 Hours). Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. COMM3615. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. MBA x: Interdisciplinary concentrations made up of graduate level coursework in highly relevant fields offered through partnerships with other Northeastern colleges.

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